Three-year Maurten partnership announced

Since 2017, Maurten has revolutionized the way athletes fuel —its Hydrogel Technology has rewritten the rules of carbohydrate and sodium bicarbonate use for performance.

From January 2025, Maurten will be the official performance fueling nutrition partner of the INEOS Grenadiers.

“We love to shake things up and challenge the status quo. So, to partner with a team like INEOS, who basically reinvented the sport of cycling, similar to what we did with fuelling, is going to be very, very interesting,” says Olof Sköld, Maurten CEO.

“We’ve worked with highly successful teams before, and you can see it’s worked pretty well for them. Maybe that could hint at what the future holds for this partnership.”

The three-year partnership includes all Maurten products, and —crucially — INEOS Grenadiers and Maurten will operate a performance think tank to drive innovation, future development, and offer tailored nutrition advice and fuelling strategies for each INEOS Grenadiers rider.

“Maurten’s one of the most innovative nutrition companies I’ve come across,” says Dr. Scott Drawer, INEOS Grenadiers’ Performance Director. “It’s about their mindset and restless approach to human performance —their level of rigor, thinking, planning, and detail aligns with what is fundamental to winning bike races and fundamental to performance. I think that’s what always underpins this team — and that’s why the partnership with Maurten is so exciting for us.”

The Maurten x INEOS Grenadiers partnership will run until 2028.