Ahead of the 2025 Tour de France, adidas was announced as the Official Off-Bike Clothing and Footwear Partner of the INEOS Grenadiers.
For the 2026 racing season, the partnership has evolved with the introduction of a dedicated INEOS Grenadiers off-bike clothing range. Designed to bring a fresh look and feel to the pro peloton, the collection is worn by riders and staff throughout the season and reflects the team’s identity beyond the bike.
The partnership builds on adidas’ long-standing legacy in professional cycling. Since the 1960s, the brand has developed industry-leading footwear and apparel, supporting some of the most successful riders and teams in the history of the sport.
John Allert, CEO at INEOS Grenadiers, said: “We are incredibly proud of this multi-year partnership with one of the world’s most iconic sports brands. adidas has a long-standing and successful history of supporting cycling both in the UK and globally, and we are all excited for what we can achieve together over the coming years.
“adidas' drive for excellence, innovation and performance-focussed design will support everyone in the team, from the athletes to the mechanics, to do their job in comfort and style in every environment and climate. This is another big step forward for the team as we build towards more success on the road in 2026 and beyond.”
