In January 2025 Built For Athletes announced its partnership with INEOS Grenadiers, marking the British brand’s first move into the sport of cycling. In 2026, moving into the second year of this partnership, we look forward to expanding the INEOS Grenadiers x Built for Athletes limited edition range, as well as supplying Grand Tour and Monument patches as a collectors item available for sale. All items in the bespoke 2026 collection are specifically built for performance and catering to the needs of elite and everyday cycling athletes.
Built for Athletes has previously established strategic, industry-leading partnerships across several sports, including HYROX and F1. Such partnerships resulted in £700,000 added revenue in 2024, and it's showing no signs of slowing down in 2025 which is set to be a defining year for the brand.
