Built For Athletes

In January 2025 Built For Athletes announced its partnership with INEOS Grenadiers, marking the British brand’s first move into the sport of cycling.

Specialising in high-quality bags, luggage and accessories, Built For Athletes has partnered with the cycling team to launch a limited edition drop of BFA bags with the INEOS Grenadiers logo patch. Also set to launch in the coming weeks are the INEOS Monument patches in a hexagonal shape as a collectors item, followed by bespoke Grand Tour patches later this year.

Yet this is just the beginning in this unique collaboration. The range will soon be expanded to include other products from the brand, followed by an entirely bespoke collection in 2026 - all specifically built for performance and catering to the needs of elite and everyday cycling athletes.

Built For Athletes has already established strategic, industry-leading partnerships across several sports, including HYROX and F1. Such partnerships resulted in £700,000 added revenue in 2024, and it's showing no signs of slowing down in 2025 which is set to be a defining year for the brand.