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For the next four years, fans of the INEOS Grenadiers Cycling Team have the opportunity to own the worn and signed jerseys of their favourite riders, thanks to an exciting new partnership between the team and MatchWornShirt.
Founded in 2017 to give fans and collectors access to match-worn and signed football shirts, MatchWornShirt are now an industry leader in unique memorabilia whose 300+ global partners enable them to offer a wide range of collectibles from cycling, rugby, cricket and many other sports.
Under this new partnership, MatchWornShirt will host online auctions for the worn and signed jerseys of the INEOS Grenadiers every time the cycling team competes in a Grand Tour or Monument race. Fans of the Grenadiers can also look forward to the chance to place bids on the team’s race bikes, which will be made available at the end of the cycling season.
After arriving at the MatchWornShirt office, all cycling jerseys are fitted with Fabricks. Powered by the most advanced technology in sports memorabilia, Fabricks is an amazing innovation that guarantees and protects the identity of a jersey by providing its owner with a personal digital certificate of authenticity.
Tijmen Zonderwijk, co-founder of MatchWornShirt, commented: “The INEOS Grenadiers have created some of the most unforgettable moments in modern cycling. From now on, their fans will have the opportunity to own such moments through our exclusive auctions for the team’s memorabilia.”
John Allert, CEO of the INEOS Grenadiers, commented: “Great sporting moments can stay with us forever, weaving through our lives from childhood into adulthood, and providing life-long memories. Cycling fans are some of the most dedicated out there, lining roads in all weather across all terrains, and we know they love to feel close to the sport and the special moments it creates. So working with MatchWornShirt is perfect as they are industry leaders in what they do, and we want to give our fans the opportunity to treasure a piece of the INEOS Grenadier’s history.”
