SunGod

SunGod has been the Official Eyewear Partner of INEOS Grenadiers since 2023, enabling Riders to See Better both on the bike and off the bike with their high performance eyewear.

Founded in 2013, British eyewear brand SunGod has grown into a globally recognised eyewear business that is performance-driven, community-built, and sustainable to the core. The Grenadiers compete and train in SunGod’s Pace Series™ sunglasses and spend rest days in their Lifestyle Series™ sunglasses. This award-winning eyewear collection features the brand’s signature 8KO® lens technology – a 2mm nylon-based lens material, delivering weight saving and optical advantages to the team.

The Grenadiers’ well-known philosophy of continuous improvement is perfectly aligned with SunGod’s mission to ‘See Better’' as the eyewear brand strives to endlessly improve on the industry standard, fuelled by feedback from the world’s best athletes – including the Grenadiers themselves.

SunGod already works with a host of world-class teams – including McLaren F1 Team and England Cricket – who prove both the performance and popularity of the brand in competition and beyond.

As a B Corp™, SunGod has pioneered social and environmental sustainability since its inception, from its unique Lifetime Guarantee on all products, to its contribution to 1% for the Planet, to projects such as its MOMENTUM campaign – a celebration of female cyclists on the road to the Tour de France Femmes. With SunGod an integral part of the INEOS Grenadiers’ community, the team continues to build solid foundations to drive positive, lasting change in the sport.